Nearly two years after a Democrat promising hope and change entered the White House, amid an economic crisis left behind by an unpopular Republican, unemployment remained at century-high levels. Despite new stimulus programs, recovery seemed far off. Opponents in the GOP (and even some in the president's own party) called for cutting spending to reduce the budget deficit. Democrats were split: Was the president acting as boldly as possible—or was he not nearly bold enough? Pundits on the left accused him of dithering and caving in to "big business." Yet as a midterm election approached—one that might decide whether the president and his programs had much of a future—right-wing demagogues on the stump and in the media accused the White House of imposing socialism on America...
Fun political history from The Nation. The Republicans learned an important lesson in California's 1934 Governor's race. The targeted use of PR and the control of the new media to attack your opponent.
"California's newspapers, led by William Randolph Hearst and Harry Chandler, covered only Merriam's activities, while mocking Sinclair day after day with quotes from books and novels taken out of context. (Chandler's Los Angeles Times referred to Sinclair's "maggot-like horde" of supporters.) Hollywood moguls, besides threatening the move to Florida, docked most employees a day's pay, giving the proceeds directly to Merriam's coffers. Millions of dollars to defeat Sinclair poured in from business interests across the country, all off the books. And then there were the attack ads (i.e., newsreels) shown in movie theaters around the state, created by the saintly film producer Irving Thalberg, causing near-riots in some places."
It never ends my friends.