"With movie theater attendance in the U.S. and Canada down a whopping 20% so far this year compared with 2010, cinema operators and some studio chiefs surprisingly agree on at least one cause: The movies haven't been very good.
"I think it all boils down to the quality of the movies," said Gerry Lopez, chief executive of AMC Entertainment Inc., the nation's second-largest theater chain. "This year we just haven't had those kind of movies that cut across all quadrants of age, race and income."
Michael Lynton, chief executive of Sony Pictures Entertainment, agreed: "So far there is just nothing terribly compelling about what we're delivering as an industry..."
"...Many are hopeful that's what will happen by May, when Johnny Depp sails into theaters with the latest "Pirates of the Caribbean" movie. At CinemaCon, studios are seeking to excite theater owners with previews of some of their highly anticipated summer sequels, including "Fast Five," "The Hangover Part II" and "Cars 2" as well as fresh event films like the comic book adaptations "Thor" and "Green Lantern..."
Are they fucking kidding?
Die! Die! Die!