For all the talk about competitive threats from the likes of Netflix Inc or Apple Inc, it is rising poverty among households that TV executives say is their biggest source of concern.
Executives from News Corp, Comcast Corp and Time Warner Inc, speaking at the annual Cable Show industry event, made clear the industry needed a stronger housing market and better jobs picture to win new customers and keep existing ones.
"We have to be sensitive in making sure we have a product that consumers can afford," said Pat Esser, president of privately held Cox Communications, speaking at the industry's biggest yearly event.
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